TOON BLAST AD MOVIE
Movie trailer-type creative that capitalizes on game graphics and characters.Explainer video utilizing graphic elements (e.g., scrapbook).The game overview that differentiates the game from other Match 3 games.Targets players interested in challenge and completionĬreate videos that explain the game in more detail:.Gardenscapes, Homescapes, Fishdom, Charm King, Township.Replace pins with boxing glove/accordion asset.Utilize elements of the game (e.g., car, anvil, bombs, disco balls).
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Free characters from funny/dangerous situations.Targets players interested in challenges and completionĬreate Locks & Gates challenges that incorporate the game characters:.Candy Crush Saga, Toy Blast, Pet Rescue Saga, Farm Heroes Saga.Show game fails, near misses, and near wins.Add subtitled voice over to mimic the player experience.Design character talk bubbles to provoke/encourage players.Add characters and/or backgrounds to game boards.Create headers that challenge users to complete levels.Targets players interested in narrative and challengesĪugment gameplay with different headers, comedic add-ons, and fails:.Candy Crush Saga, Vineyard Valley, Charm King, Manor Cafe, Pet Rescue Saga, Manor Cafe.Incorporate matching and boosters into solutions.Use split-screen or integrate gameplay into the scene.Match 3 Ads Creative Trends Concept: Puzzle with PurposeĬreate new concepts where gameplay puzzle solutions result in helping Bruno Bear, Wally Wolf & Cooper Cat advance in fun/adventurous situations: Try other seasonal and holiday concepts.Try a shorter gameplay concept that ramps up more quickly to blasters.Puzzle with Purpose concepts can use more blasters.
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Comedic add-ons are another way to plus up simple gameplay concepts, with talk bubbles or character voice over.Gameplay-focused concepts can be combined with inset testimonials, Noob vs.Seasonal creative concepts engage with users around relevant seasonal and/or holiday messaging.Puzzle with Purpose concepts combine gameplay with simple character situations.Heavy use of gameplay creatives leverage graphics, SFX, and bright colors to engage users.Toon Blast’s Top Ads & Platforms Match 3 Ads Creative Toon Blast: What’s Working Check Out Our Match 3 Apps Reel!Ĭompetitors: Gardenscapes, Homescapes, Fishdom, Toy Blast, Candy Crush Franchise, Angry Birds Franchise, Vineyard Valley, Matchington Mansion, Manor Cafe, Farm Heroes Saga, Wild Life: Puzzle Story, Pet Rescue Saga, Bubble Witch 3 Saga, Genies & Gems, Sweet Escapes, Charm King, Manor Cafe, Lily’s Garden, Cookie Jam, Cookie Jam Blast, Family Guy, Small Town Murders, Sugar Blast Here we break down Match 3 ads from Peak Toon Blast with competitive trends & creative recommendations, so you can learn from their creative best practices. Soon, the combination of Facebook’s and Google’s Media buying automation with Apple’s removal of IDFA will make ‘winning’ creative ﹘the five percent of Facebook videos that are successful﹘of paramount importance. Creative is an advertiser’s best opportunity for a competitive advantage in social advertising.